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Panama City Beach march 2019

Beachy Boat rentals will be ready to roll March 2019. We have added some new boats and also some other exciting rentals for 2019. We are opening up our 2019 online rental page soon. Feel free to go ahead and reserve your Panama City Beach Pontoon Rentals for Spring or Summer. We can't wait to see you soon!

PANAMA CITY BEACH — The message could not be clearer, marketing consultant Mary Winslow said: “We’re still here, and the Beach is looking great!”

That, in a nutshell, constitutes the Bay County Tourist Development Council’s new $8.1 million strategic marketing plan for 2019.

During an hour-long meeting on Tuesday, TDC board members listened intently as Jayna Leach, the council’s vice president of marketing, and several representatives of the group’s marketing consultant Luckie & Company, outlined a three-phase campaign to attract both new and returning visitors to Panama City Beach next spring.

The initial phase, which will run from Thanksgiving through the end of the year, will focus on using local voices and online inputs to convey the “inspirational” message to potential visitors, “This is our community (and) we want to share it with you,” Winslow told the board. “This is your home away from home.”

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